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Although this wonderful
system of medicine was invented in India, and flourished
here for many millenia, Ayurveda suffered an eclipse
due to the advent of alien rule of more than 1200 years.
However, the interaction between Arabs and
Indians, as also between the Europeans and Indians, exposed the foreigners
to the ancient elixir of Ayurveda. In time to come, the travellers and
traders carried with them impressive accounts of Ayurveda to the West.
The everalert westerners immediately began to take notice of this 'mystical
therapy'.
As it usually happens in such situations
a lot of half-baked myths about Ayurveda began to do rounds of the Western
world. Opportunist quacks began to peddle trash in the name of Ayurveda.
To project a correct picture of Ayurveda at home and abroad, Vicco planned
to produce items of daily use, such as powder, paste and face-cream on
the basis of Ayuevedic principles.
Thus were born the famous
VICCO brand of products.
Our products succeeded
in achieving the following -
- First, they carried the benefits of Ayurveda to common man.
- Second, they convinced the people that Ayurvedic medicinal ingredients
were more effective and were free from side-effects.
- Third, they went a long way in reviving India's ancient science of
natural healing, viz. the 'Ayurveda'.
VICCO doesn't claim to
have invented anything new. As an enterprising company,
we have only produced for the ready use of mankind what
was already discovered by our great sages ages ago.
That's VICCO's humble contribution to Ayurveda.
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