" 'AYURVEDA', a traditional system of Indian medicine, is known for centuries in India for curative and prophylactic values. At the same time Ayurvedic products are totally harmless and do not have any side effects. This science is oriented in India and developed by our ancestors and after a great deal of research - clinical and biological - the therapeutic properties of Ayurvedic natural ingredients were reduced to writing, which in the present age have become the authoritative books of Ayurveda.

Ayurveda is a combination of two words : 'Ayu' + 'veda' = 'Ayurveda'. 'Ayu' means 'life' and 'veda' means 'science' i.e. 'the science of life'. In other words, 'the science of longevity'. The natural way of a long, healthy, and peaceful life is the meaning of Ayurveda. Unfortunately, due to a long alien rule in the country, this wonderful Indian system of traditional medicine, a treasure - trove of life renewing secrets, was suppressed and not made known to the world, including the home country itself.

With a view to opening the doors of a long, healthy and natural life to all of mankind, the promoters of this company decided to introduce this science to the world. By introducing a few Ayurvedic medicinal ingredients in daily-use products like paste, powder and skin/sun cream so that the public at large can benefit from this science. It was also to show that India, in this science, is at the giving end.

It was with this crusading zeal that the company was established. And from a meagre turnover of Rs. 100,000 in 1957 the company has steadily grown to the present height of Rs. 1500 million per year, with sizeable exports to USA, Canada, Europe, UK, Australia, New Zealand, Singapore, Malaysia, UAE, Sultanate of Oman, Kuwait, Bahrain, Saudi Arabia, North America, Mauritius, Fiji, Cyprus, West Indies and Iceland.

Although it is a great achievement for the company to have popularised this incomparable science of medicine, the company is fully aware that it has a lot many things to do and has still to grow 100 times of what it is today. The management is conscious that this would be a herculean task. And yet is sure that a day will come when the majority of the people will avail themselves of this science in their day to day life and return to the natural way of living a long, happy, healthy and peaceful life.

The company has an ambitious plan to reach a turnover of Rs. 5000 millions in the coming years."